Young India is juggling deadlines, passions, and digital lives, all while chasing bigger dreams. In this fast-paced hustle of life, the last thing anyone should have to do is turn to unhealthy habits just to keep up. That’s where Zosh came in, Indian’s first energy shot. A smarter, faster way to fuel up, no compromises. Zosh isn’t just an energy shot; it’s a call to action for anyone who wants to do more, be more.

With an aim to stand out in a crowded market and establish an entirely new category, It wasn’t enough to simply offer a product  but capture the adrenaline, the ambition, and the unstoppable drive that defines its audience. Zosh partnered with Moshimbo to craft a unique brand narrative, identity, packaging, and website design.

Typography became the strength of clear communication, cutting through the chaos with a bold and dynamic voice. For a brand that speaks energy, the design process had to be just as fun. Instead of taking a conventional route, we got hands on ; experimenting with duct tape to craft raw, expressive letterforms before moving to our screens. The result? A fresh, compact design ready to explode.

Weaving this experimental design with strategic intent, scalability was a key focus — whether on a billboard, packaging, merchandise or digital screen, the typeface translated just as energetically as the product.